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Amazing Facts on High-End Fashion Merchandising High-end fashion merchandising involves the processes of managing and marketing the sales of apparel in the hauteur couture category and other contemporary fashion designs that are based on the prevailing fashion trends which are in most cases set by famous designers and fashion buyers in the fashion industry and these high-end designs are made from the best quality fabrics unlike the designs that are low priced and are generally sold via mass market retailers. A large number of retailers of apparel have a team of merchandisers that they closely work with to analyze fashion trends and closely observe sales and these teams are always aware of the variations in textiles and fabrics and they can tell the changes in the various fashion styles and they can gauge high-end fashions from other cheaper alternatives. The fashion apparels are also showcased such a way that it attracts consumers and it is merchandisers that oversee the process of not only selecting but also marketing the right products at the right prices and it is them that will determine the time that the products will be distributed to the consumers and how many items will be on display and for a particular duration. High-end designs are designs that have unique styles and they can be slightly dear, but they are the most popular fashion designs and include some of the most popular designers in the world because they are categorized by certain styles, features and fabrics. These fashion styles are usually showcased to the public on high fashion runways and in mainstream fashion publications are some of these designs are so unique such that some of these designs are custom-made or made on an order basis unlike the other ready to wear garments, which are produced in large quantities with various standard sizes.
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An true fact is that the high-end fashion industry is limited to a small number of brands but it the top designers that create the tone for fashion trends and they also have a way of orchestrating the way consumers select their lifestyles and apparel choices. Such brands influence the industry such that even the low-end items of dressing imitate the big brands.
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The truth is that fashion merchandisers have an important role to play in the high-end fashion market and they can forecast the fashion trends that will be there in the upcoming season and they make sure that the retail store shelves have the suitable fashion items and they also work with fashion buyers and suppliers in order to come up with the best combinations of marketing, fashion branding and customer relations. In totality they work for fashion stores and boutiques that stock high-end products and they are responsible for designing the shelves of the warehouse with the luxury customer in mind and they also come up with an image that is attractive to the high-end consumers who include people that make purchases based on the quality and value of the apparel.